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Bows and arrows and a compelling female protagonist suggest a nod to The Hunger Games, but it's little more than a nod, since the story's set in the Middle Ages. " someone asks, and the next 12 minutes involve a discussion about the exact decade in which the book should be set. " someone sparks up, followed by a general murmur of approval. In 2007, the series was bought by HIT Entertainment, a preschool licensing company who also own Bob the Builder and Angelina Ballerina.
Would a certain king be more suitable for this genre than another? Then there's Beast Quest, a bestselling series largely aimed at boys.
Since 2003, 170 titles have been published, with each series running to seven books, and numerous specials; the latest - Georgie the Royal Prince Fairy - was published yesterday.
And yet, while children adore Rainbow Magic, those two words are enough to strike fear into the hearts of many parents.
And back when Ms Cole was still the nation's sweetheart and an X Factor host, Cheryl the Christmas Tree Fairy sold 64,716 copies.
This plundering of pop culture is one reason parents accuse Rainbow Magic of cynicism.
"We call it 'collegiate' fiction," says Chris Snowdon, the MD of Working Partners.Many see them as poorly written books - as I learnt when my daughter read them, the verbs "gasped" and "grinned" appear with mindnumbing regularity - whose saccharine packaging and clever marketing exploit the predilections of little girls."The charge of cynicism is water off a duck's back for us.When Stratemeyer ordered him to keep his true identity secret, he was more than happy to do so.The creation of Nancy Drew was no more harmonious, as revealed by Melanie Rehak in Girl Sleuth: Nancy Drew and the Women who Created Her.